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Resume

Latest Work
Experience
 

May 2025- Present

Tracy Anderson Method
Contract- Creative Director, Digital and Broadcast

• Help lead post-production creative, workflow, and delivery for social channels with a combined audience of 2M+ followers.

 

• Launched a new streaming platform (A4) featuring High Performance Trainers,

including full content pipeline and brand positioning. Directed 100 pieces of long form content.

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• Manage multidisciplinary creative teams—including editors, designers, and audio mixers—to ensure quality, speed, and brand consistency.

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• Built and deployed end-to-end streaming infrastructure across all new brick-and-mortar studios nationwide (Montana, NYC, The Hamptons, Miami, Los Angeles).

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• Budget, produce, and direct all high-level shoots, brand campaigns, and digital content

initiatives.

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• Uphold and evolve Tracy Anderson’s premium brand standards across all content, production,

and digital touchpoints.

March 2024 - May 2025

Amazon
Contract- Creative Director, Digital and Broadcast

• Lead creative direction, production, and delivery of B2B and B2C commercial content series showcasing Amazon Alexa integrations across smart home, automotive, and enterprise

platforms.

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• Translate complex product features—sign-in workflows, voice control, multimodal capabilities, and LLM-powered experiences—into clear, engaging visual storytelling.

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• Manage concepting, scripting, directing, and pos

post-production to ensure all campaigns meet

Amazon’s technical, UX, and brand standards.

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Campaign Highlights:

• Alexa Smart Home (U.S.) – Demonstrated seamless smart-home integration, device orchestration, and voice-activated automation.

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• Alexa Smart Vehicles (BMW, U.S.) – Showcased in-vehicle Alexa functionality, hands-free interaction, and connected-car experiences.

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• Alexa Custom Assistant w/ LLM Technology (U.S. & Japan) – Introduced Amazon’s AI-powered

custom assistant for enterprise clients; produced localized multi-market versions currently in production.

Skills
& Expertise

   Core Creative

  • Creative Direction (broadcast + social-first content)

  • Cinematic storytelling & narrative development

  • Brand voice, tone, and aesthetic shaping

  • Premium/lifestyle content positioning

  • Concept development & campaign ideation

 

   Content & Production

  • End-to-end content creation (shoot → edit → deliver)

  • Multi-camera production (studio + on-location)

  • Social-first content (Reels, Shorts, vertical formats)

  • On-set direction (talent, performance, pacing)

  • High-volume content pipelines & versioning

 

   Social & Digital

  • Social media strategy & content ecosystems

  • Platform optimization (Instagram, YouTube, OTT)

  • Audience growth & engagement strategy

  • Content calendar development & programming

  • Performance-driven content iteration

 

   Brand & Marketing

  • Integrated campaign development (broadcast + social)

  • Brand storytelling across platforms

  • Promotional strategy & audience targeting

  • Creative asset development (digital + on-property)

  • Visual consistency across touchpoints

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